Vegan fuel
2024
Identité visuelle
Direction artistique
rebranding
POSITIONNEMENT
Vegan Fuel est un service de livraison proposant une cuisine créative 100 % végétale, avec pour objectif de livrer des plats savoureux de manière rapide, tout en offrant un service humain et une esthétique moderne et décontractée. Vegan Fuel incarne l’alliance entre la diversité culinaire végétale et la praticité d’un service de livraison soigné, qui s’adresse à une clientèle en quête de goût, de fraîcheur et d’innovation.
SLOGAN “Un festin venu du ciel”
Ce slogan capture parfaitement l’essence de la marque. Si le paradis avait une saveur, ce serait certainement celle de Vegan Fuel. En évoquant l’image du ciel, Vegan Fuel transmet l’idée d’une expérience culinaire céleste, divine et exceptionnelle. Chaque plat est préparé avec soin et passion, offrant des saveurs qui éveillent les sens et procurent un plaisir intense. Le jeu de mots avec l’idée du “ciel” et des “délices” instaure une connivence sympathique avec la marque, tout en exprimant l’expérience unique que Vegan Fuel s’engage à offrir.
“Signature Divine”
Ce slogan reflète la promesse de Vegan Fuel : chaque plat porte la “signature” de l’excellence et de la créativité, une véritable œuvre culinaire divine. L’expression “Signature Divine” évoque l’idée que chaque création est pensée pour offrir une expérience gastronomique inoubliable. Chaque bouchée est un mélange parfait de saveurs végétales, qui sublime le goût et éveille les sens. Vegan Fuel se distingue par la finesse et la qualité de ses recettes, offrant bien plus qu’un simple repas, une véritable signature culinaire qui marque les esprits.”
Merci pour votre attention. 💜
Solène Kruissel.
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